What makes a Popularise user?
Popularise passed the 1,000 user mark a few weeks ago (hooray!) so we thought it would be an appropriate time to take a first stab at digging through the data and figure out who are users really are.
Well, in a nutshell, the typical Popularise user is a DC resident aged 25-34 who lives near the H Street corridor and likes to drink a few pints of DC Brau at Little Miss Whiskey’s and The Pug.
How did we figure that out you ask? If you’re interested, here’s how:
So the user being “a DC resident who lives near H Street” comes from our users entering their zip code when they sign up. I pulled our user counts organized by zip code and threw them on a map using TileMill and voila:
If you mouse over the red circles, the number of users in each zip code will come right up. For those that prefer tables:
So about a quarter of our users come from the 20002 zip code that includes the H Street corridor, Capitol Hill, Eckington amongst other neighborhoods. That covers where they live.
How did we figure out where our users like to hangout? We ask our users to tell us their favorite hangout when they sign up. Here are our user’s top 5 hangouts:
So that’s how we came up with the idea that the typical Popularise user likes to have a few at Little Miss Whiskey’s and The Pug.
How did we end up with the age group of 25-34? For that we looked at the gender and age of our users that chose to sign up with Facebook (45% of our users):
So as you can see, there’s the bulge in the 25-34 year age group.
Finally, how do we know that our users like to drink DC Brau when they are at Little Miss Whiskey’s and The Pug? We don’t. I just made that up because I thought it sounded good.
In all seriousness though, one of the main goals of Popularise is to provide a platform for local neighborhood residents to engage directly with real estate developers, property owners and business operators. Since our featured project is located at 1351 H Street we think it is pretty great that so many of our users are local to the neighborhood and socialize at the nearby restaurants and bars. It means that the ideas, comments and build-its that are being submitted are coming from the people that will ultimately be the consumers of whatever business(es) open at 1351 H Street.
I’m personally really interested in seeing how our user base evolves when we launch our next project (soon!).
